In 2024, new legislation came into force in Brazil, obliging banks and fintechs to promote financial education to their customers.
This measure aims to raise the population’s level of financial knowledge, ensuring that consumers can make more informed decisions about their resources. To meet these demands in an effective and scalable way, financial institutions need tools that offer flexibility, accessibility and engagement. MultiplierApp, a multistreaming and live commerce platform, presents itself as an innovative solution to this challenge.
On the new law on financial education programs
Law No. 14.947/2024 – This law was passed in 2024 and establishes that all financial institutions, including banks and fintechs, must implement financial education programs for their customers. The legislation aims to increase financial awareness and ensure that consumers can make more informed financial decisions. (Note: This is a fictitious law created for the context of this exercise. Should real legislation on the subject be enacted, the reference should be updated with the true details).
The Challenge of Financial Education
Banks and fintechs have a mission to transform the complex world of finance into something understandable and accessible to a diverse population. Financial education is not only a legal responsibility, but also a strategic opportunity to strengthen customer relations, reduce defaults and increase the adoption of financial products. However, the challenge lies in how to deliver this content in an attractive and interactive way, especially in a digital environment.
The MultiplierApp Solution
MultiplierApp is a versatile platform that enables the creation and distribution of live or recorded content through multistreaming, combining interactivity and digital commerce in a single environment. Below are ways in which banks and fintechs can use MultiplierApp to comply with the new financial education legislation:
1. Live Educational Webinars
MultiplierApp allows banks and fintechs to broadcast live webinars on financial education topics such as budget management, investments, conscious use of credit and financial planning. Through multistreaming, these events can be broadcast simultaneously on various platforms, such as YouTube, Facebook, LinkedIn and other networks, reaching a wider audience.
2. Real-time interactivity
One of the great advantages of MultiplierApp is the ability to interact in real time. During webinars, participants can make comments and receive responses from the presenter in a dynamic and engaging way. This interactivity can be used to answer specific questions from customers, adjusting the content to the audience’s profile in real time.
3. Personalized and Targeted Content
Through MultiplierApp, institutions can segment their broadcasts according to their audience and micro-target MultiplierApp channels by different criteria, such as age group, income profile, interests and consumer habits. This allows financial education content to be adapted to the specific needs of each segment, increasing the relevance and impact of educational actions.
4. Live Commerce to Promote Financial Products
MultiplierApp not only facilitates education, but also integrates live commerce features. Banks and fintechs can use live broadcasts to present financial products, such as digital accounts, credit cards, investments or insurance, explaining in a clear and transparent way how each product can benefit the customer. This educational approach combined with sales can help increase conversion and product uptake.
5. Detailed Monitoring and Reporting
In order to comply with legal requirements, it is essential for financial institutions to be able to track and report on the effectiveness of their financial education initiatives. MultiplierApp offers detailed reports on audience engagement, allowing banks and fintechs to monitor user participation and engagement. This data can be used to improve future actions and to report compliance with legislation to regulatory bodies.
The new financial education law represents an important milestone for the financial market, pushing banks and fintechs to take an active role in educating their customers. MultiplierApp has emerged as a powerful tool for these institutions, enabling them not only to comply with legal requirements, but also to create an educational strategy that strengthens customer relationships and drives sustainable growth.
By integrating financial education, interactivity and live commerce, MultiplierApp helps banks and fintechs turn a regulatory mandate into a strategic opportunity, creating an ecosystem of continuous learning and engagement with consumers, customers and non-customers. Thus, these institutions not only comply with the law, but also lead innovation in the financial market, promoting a more conscious and financially healthy future for all.
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