[et_pb_section fb_built=”1″ _builder_version=”4.25.2″ _module_preset=”default” custom_padding=”10px||10px||true|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text ul_item_indent=”40px” ol_item_indent=”20px” _builder_version=”4.25.2″ _module_preset=”default” text_font_size=”16px” link_font=”||||on|||#ED8B00|” link_text_color=”#ED8B00″ ul_font_size=”16px” ol_font_size=”16px” header_2_font=”|700|||||||” header_2_text_color=”#004A5D” header_2_font_size=”24px” header_2_line_height=”1.3em” header_3_font=”|700|||||||” header_3_text_color=”#ED8B00″ header_3_font_size=”20px” header_3_line_height=”1.2em” global_colors_info=”{}”]
Unsure whether to make live or recorded videos?
In this article we’ll explore the pros and cons of each format and see how to use each one to connect with your audience and give your business a boost.
LIVE OR RECORDED? WHAT IS THE BEST WAY TO MAKE ATTRACTIVE VIDEOS
Video creation is one of the most powerful forms of communication, engagement and connection in today’s digital world. However, a common question among content creators is: should I make live or recorded videos? Each modality has its advantages and disadvantages and the ideal choice depends on the specific objectives, the nature of the content and the audience.
We’re going to explore the pros and cons of each format, which objectives each modality is best suited for and tips for optimizing both lives and recorded videos.
LIVE VIDEOS – LIVES
Live-streaming has become very common in recent years, especially since the pandemic, when live-streaming gained a lot of momentum and continues to be important when it comes to connecting with your audience.
ADVANTAGES OF LIVES
Learn about some of the advantages of live streaming and in which situations it can be useful.
- Real-time interaction
The ability to interact with the audience in real time is one of the biggest advantages of live streams. This increases engagement and creates a more personal connection with viewers. - Authenticity
Live videos are generally perceived as more authentic and transparent, which can strengthen public trust. - Urgency
The ephemeral nature of the lives creates a sense of urgency, encouraging viewers to join in so as not to miss anything.
DISADVANTAGES OF LIVES
Making lives can be great in some respects, but in others they can lead to situations that need attention. See what they are:
- Risk of errors
The spontaneity of live streams also means that there is a greater risk of errors and unforeseen events, which can affect the quality of the content. - Dependence on technology
Technical problems such as poor internet connection, audio and video failures can occur and compromise the broadcast. - Less control
Less control over the content can lead to rambling and loss of focus.
WHEN TO USE LIVES
Now, if you want to experience the potential of lives and believe that they could be interesting for your business, here are some situations in which lives could be indicated:
- Q&A and feedback sessions
Ideal for answering audience questions and getting instant feedback, as well as informing and educating your audience. - Product launches
Perfect for creating anticipation and engagement around new products or services. - Events and webinars
Excellent for live events, where interaction is crucial and can even be part of the program.
OPTIMIZING YOUR LIVES
Here are some tips that can help your lives stand out:
- Prepare a basic script to keep you focused and organize the main points.
- Check the quality of the internet, audio, lighting and video before you start.
- Use interactive tools such as polls, questions and answers to keep the audience involved.
- Announce the live in advance on your social networks to attract more viewers.
RECORDED VIDEOS
Now let’s talk about recorded videos, which also have their unique advantages! Making recorded videos available on your networks also has its particularities and is indicated in certain situations.
ADVANTAGES OF RECORDED VIDEOS
Learn about the advantages of recorded videos:
- High production quality
The editing option allows you to create high-quality videos, with precise cuts, visual effects and refined audio. - Flexibility
You can record multiple takes, edit the content and ensure that the end result is exactly as you want it. - Planning and Control
Greater control over content, allowing detailed and structured planning.
DISADVANTAGES OF RECORDED VIDEOS
Here are some reasons why recorded videos may not generate the expected results:
- Less interaction
Lack of real-time interaction can make viewers feel less connected and end up not watching. - Time and cost
The recording and editing process can be time-consuming and, depending on its complexity, expensive. - Perception of authenticity
Can be perceived as less authentic or spontaneous compared to live videos. In lives, spontaneity can be a captivating factor.
WHEN TO USE RECORDED VIDEOS
If you want to make recorded videos, here are some situations in which they might be suitable:
- Tutorials and instructions
Perfect for educational videos where clarity and visual quality are essential. - Promotional content
Ideal for marketing and advertising videos that need high production quality. - Documentation and presentations
Excellent for business presentations and information materials that require precision and clarity.
HOW TO OPTIMIZE THE RECORDING OF YOUR VIDEOS
In recorded videos, 3 points of attention must be taken into account: the script, the editing and the CTA. Here’s how to create successful videos focusing on these 3 points.
- Well-planned script
Write a script to ensure that all the important information is included, but at the same time, be objective. Avoid very long scripts with details that won’t contribute to the storytelling. Pass on the necessary information without beating around the bush. - Careful editing
Use editing software to improve the quality of your video. Programs such as Adobe Premiere Pro, Final Cut Pro and the more recent CapCut are great options. - Calls to action
Include clear CTAs to direct your audience to the next steps, such as following your social networks or visiting your website. Have a clear CTA, there’s no point in asking your viewer too many things at once. There’s a high chance that they won’t take action. Be objective.
PREFERENCES AND BEHAVIORS OF YOUR AUDIENCE
To make the right choice between lives and recorded videos, it’s crucial to understand your audience.
- Use data analysis tools to better understand who your audience is and what their interests are.
- Personalize the content by adapting it to your audience’s preferred format.
- Some prefer the authenticity of the lives, while others prefer the quality and planning of the recorded videos.
- Engage on multiple platforms using the unique characteristics of each (YouTube, Instagram, TikTok, etc.) to maximize reach and results.
- Be consistent and frequent by maintaining a regular schedule to create expectation and loyalty among your viewers.
With planning, preparation and a clear understanding of your audience’s preferences, you can create attractive and impactful videos, whether live or recorded.
INCREASE THE REACH OF YOUR RECORDED OR LIVE VIDEOS
Using the MULTIPLIERAPP tool you can multiply your audience by broadcasting lives or recorded videos that will be posted simultaneously on all your social networks, reaching your audience wherever they are.
[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.25.2″ _module_preset=”default” custom_padding=”5px||5px||true|false” global_colors_info=”{}” global_module=”724″ theme_builder_area=”post_content”][et_pb_row _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_cta title=”Multiply your Lives and Reels” button_url=”https://multiplierapp.live/multilive/” button_text=”Clique Aqui” _builder_version=”4.25.2″ _module_preset=”default” body_font_size=”18px” custom_button=”on” button_text_size=”16px” button_text_color=”#FFFFFF” button_border_radius=”22px” button_font=”|||on|||||” button_icon=”E||divi||400″ border_radii=”on|30px|30px|30px|30px” global_colors_info=”{}” theme_builder_area=”post_content”]
Appear to your followers’ followers
[/et_pb_cta][/et_pb_column][/et_pb_row][/et_pb_section]