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It is estimated that US$12 trillion a year will be needed to tackle our major challenges. Of the 200 largest GDPs in the world, 157 are companies, which highlights the economic power of organizations. The Rede Brasil do Pacto Global, a UN initiative, held the first Rede Brasil do Pacto Global SDG Award and needed to expand the Award’s reach and engagement as much as possible.

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Given that several large companies would be taking part in the four-day event, and that it would be broadcast live and only on the Global Compact’s social networks, we suggested connecting as many participants as possible to a channel on MultiplierApp, allowing for the formation of a broadcaster on social networks.

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Over the four days, 1.5 million people watched the live, online broadcast, which was simultaneously reproduced on the social networks of 130 companies and individuals, generating more than 7 million in reach with 6.9 thousand interactions.

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See other MultiplierApp cases

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