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Discover how reels and short videos can be strategic for your business and understand how video consumption on social networks has evolved over time.
In recent years, the way we consume video content on social media has changed dramatically. The rise of short video sharing platforms, such as Youtube’s Shorts, TikTok and Instagram’s Reels, has transformed not only the length, but also the way content is created and consumed.
This article explores why shorter and shorter videos are effective, how changing consumer habits are shaping this trend and offers tips for creating attractive Reels.
The Evolution of Video Consumption on Social Networks
In the past, watching videos online meant spending time on YouTube, consuming content lasting 10 minutes or more. But that has changed! Today, platforms like TikTok and Instagram Reels dominate, and the preference for short videos is clear.
A Wyzowl study reveals that 66% of consumers prefer short, direct videos. Why is that? Let’s find out!
Why Are Short Videos More Effective?
- Fragmented Attention
The average attention span on the internet is just 8 seconds. Short videos capture this attention quickly, before the viewer gets distracted. - More likely to be shared
Short videos are easy to watch and understand. This makes them more likely to be shared with friends and family. - Favorable Algorithms
Instagram and TikTok favor short videos in their algorithms. They reach more people and generate more engagement, keeping users on the platform for longer.
How to Create Attractive Reels
For those who work professionally with video creation, understanding the details of Reels is crucial. Here are some tips for creating Reels that stand out:
- Immediate Capture
Start with something that captures attention in the first few seconds. It could be a visually appealing scene, an intriguing question or a surprising action. - Be Concise
Get straight to the point. Avoid long introductions and keep the content focused. Every second counts! - Use subtitles
Many users watch videos without sound. Including subtitles ensures that your message is understood even without audio. - Call to Action
End your video with a clear call to action, whether it’s to like, share or follow your account. - Use effects and music
Visual effects and popular music can increase the appeal of your video. Always be careful with copyright. Instagram offers a vast library of music and effects to help personalize your Reels.
Which Niches Can Benefit From Short Videos?
Brands and influencers are taking advantage of Reels to connect with their audiences in various ways:
- Makeup Tutorials
Quick tips and impressive transformations. - Physical Activity Workouts
Short, easy-to-follow exercises. - Cooking Recipes
Quick and delicious recipes. - Fashion
Style tips and looks of the day. - Technology
Reviews and quick tips on gadgets.
People connect with people
Adapting to the preference for short videos can be a great advantage. For content creators and brands, the key is to deliver clear, impactful messages in a condensed format. Short videos are not just a trend, but a fundamental change in online communication and information consumption.
Understanding audience behavior and using the tools available on the platforms allows you to create Reels that capture attention, encourage engagement and retain followers. Remember, people connect with people. Keep your videos concise, relevant and visually appealing.
If you think that your audience, product or service needs longer videos to get the message across, lives could be a good option for your business. Find out how to make good lives by reading this article.
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Increase your visibility and audience on social networks.
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