[et_pb_section fb_built=”1″ _builder_version=”4.24.0″ _module_preset=”default” custom_padding=”0px||0px||true|false” global_colors_info=”{}”][et_pb_row column_structure=”1_4,3_4″ make_equal=”on” _builder_version=”4.24.0″ _module_preset=”default” custom_padding=”30px||30px||true|false” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Challenge” use_icon=”on” font_icon=”||fa||900″ icon_color=”#19AFC7″ image_icon_width=”50px” _builder_version=”4.24.0″ _module_preset=”default” header_level=”h3″ header_font=”|700||on|||||” header_text_align=”center” header_text_color=”#004A5D” image_icon_custom_margin=”||-10px||false|false” image_icon_custom_padding=”||||false|false” global_colors_info=”{}”][/et_pb_blurb][/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font_size=”16px” global_colors_info=”{}”]
Held by CUFA and sponsored by Itaú, the Favelas Cup – Free Fire is the biggest gaming championship between favelas in the world. It was necessary to generate an audience, engagement and retention quickly and efficiently.
[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row column_structure=”1_4,3_4″ make_equal=”on” _builder_version=”4.24.0″ _module_preset=”default” background_color=”#f2f2f2″ custom_padding=”30px||30px||true|false” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Solution” use_icon=”on” font_icon=”||fa||900″ icon_color=”#19AFC7″ image_icon_width=”50px” _builder_version=”4.24.0″ _module_preset=”default” header_level=”h3″ header_font=”|700||on|||||” header_text_align=”center” header_text_color=”#004A5D” image_icon_custom_margin=”||-10px||false|false” image_icon_custom_padding=”||||false|false” global_colors_info=”{}”][/et_pb_blurb][/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font_size=”16px” global_colors_info=”{}”]
Through pre-existing WhatsApp groups, the electronic invitation was quickly sent to those involved in the action, connecting fans, players and many other people who could instantly connect their social networks, creating a mega live network. In addition to the ‘real’ lives, ‘Autolive’ was also used on days when there were no competitions, allowing previously recorded videos to be scheduled, making the network go live at the same time with these videos, further increasing engagement.
[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row column_structure=”1_4,3_4″ make_equal=”on” _builder_version=”4.24.0″ _module_preset=”default” custom_padding=”30px||30px||true|false” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Results” use_icon=”on” font_icon=”||fa||900″ icon_color=”#19AFC7″ image_icon_width=”50px” _builder_version=”4.24.0″ _module_preset=”default” header_level=”h3″ header_font=”|700||on|||||” header_text_align=”center” header_text_color=”#004A5D” image_icon_custom_margin=”||-10px||false|false” image_icon_custom_padding=”||||false|false” global_colors_info=”{}”][/et_pb_blurb][/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font_size=”16px” global_colors_info=”{}”]
Together, we broke the world record for lives shared in the Games segment, with 700 social networks going live on different days and at the same time, generating thousands of views, interactions and engagements, in the largest live gamer network the world has ever seen.
[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.24.0″ _module_preset=”default” custom_padding=”25px||||false|false” global_module=”340″ saved_tabs=”all” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” header_2_text_align=”center” header_2_text_color=”#004A5D” custom_margin=”||0px||false|false” global_colors_info=”{}”]
See other MultiplierApp cases
[/et_pb_text][brbl_post_carousel include_categories=”11″ order_by=”rand” post_count=”3″ layout=”layout2″ show_author=”off” show_date=”off” show_btn=”on” button_text=”leia mais” slide_count=”3″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][/brbl_post_carousel][/et_pb_column][/et_pb_row][/et_pb_section]