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Amplifying Voices: How CUFA, UNESCO and MultiplierApp Turned Live Broadcasts into Social Impact
UNESCO - Data Favela

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Understand CUFA and UNESCO’s successful strategy with MultiplierApp to increase the reach of your live broadcasts, promoting a significant social impact by reaching up to 1 million people.

About CUFA

CUFA (Central Única das Favelas) is a nationally and internationally recognized non-governmental organization with a fundamental mission: to promote social inclusion and human development in Brazil’s peripheral communities and favelas. Founded in the early 2000s, CUFA has stood out for its innovative and effective approach to finding solutions to complex social problems.

CUFA was created to give a voice and visibility to marginalized communities, offering opportunities for education, culture, sports and professional training. Its values include equity, social justice and empathy, always with a focus on building a fairer and more equal future for all.

CUFA’s work is widely recognized and supported by various entities, including companies, celebrities and international institutions. Partnerships such as the one with UNESCO and the use of the MultiplierApp are examples of how CUFA constantly seeks to innovate and expand its reach to benefit even more people.

About UNESCO

UNESCO (United Nations Educational, Scientific and Cultural Organization) is a specialized agency of the UN, created in 1945, with the mission of contributing to peace and security through international cooperation in education, science, culture and communication. UNESCO works to build networks between nations that enable solidarity, the exchange of knowledge and the promotion of universal values.

UNESCO aims to promote quality education for all, foster intercultural dialogue, protect cultural and natural heritage, and defend freedom of expression. Its programs and projects have a global impact, touching the lives of millions of people in different parts of the world.

The partnership between CUFA and UNESCO

The partnership between UNESCO and CUFA (Central Única das Favelas) is a powerful example of how collaboration between organizations can generate significant social impact. This partnership is based on common goals of promoting social inclusion, education and human development in the most vulnerable communities.

The objectives of this partnership include:

  • Broaden Reach: Use UNESCO’s infrastructure and resources to broaden the reach of CUFA’s initiatives, ensuring that more people can access educational and cultural content.
  • Knowledge Sharing: Facilitating the exchange of knowledge and best practices between CUFA and other UNESCO-supported initiatives around the world.
  • Strengthening Communities: Empowering peripheral communities and favelas through programs that promote education, culture and sustainable development.

One of the flagship projects of this partnership is the use of MultiplierApp for simultaneous broadcasts on various social networks. This allows events such as live broadcasts and webinars to reach a wider audience, maximizing the impact of educational and cultural messages.

The MultiplierApp

MultiplierApp is an innovative broadcasting tool that allows live content to be broadcast simultaneously on several social networks. Designed to maximize the reach and engagement of broadcasts, MultiplierApp is ideal for organizations, influencers and companies that want to expand their audience efficiently.

You can already see the power of the union between Multiplier, Unesco and CUFA, can’t you?

So now to the case!

The Objective

The partnership between CUFA (Central Única das Favelas) and UNESCO aimed to amplify the reach of live broadcasts and webinars, using the infrastructure and support of both organizations to integrate the community and share educational and informative content.

CUFA and UNESCO joined forces to ensure that their messages and events reached as many people as possible. The strategy included the use of MultiplierApp, a tool that allows simultaneous retransmission on several social networks, significantly extending the reach of the broadcasts.

The Solution

As MultiplierApp allows you to broadcast the same live on multiple social networks simultaneously and even extend this broadcast to other profiles, the integration between the social networks of UNESCO, CUFA via its Digital Favela networks and its guests, allowed the potential reach of one of the lives that these two organizations made together.

To get an idea of this moment, it’s worth watching this excerpt. Also note that one of the people taking part in this live is Luciano Huck, as well as other strategic participants such as the CEO of C&A, among others.

The result

During this webinar, the broadcast was shared on influencers’ pages and associated channels, such as that of Taís Araújo and other public figures, as well as the official CUFA and UNESCO channels. This allowed the broadcast to reach an average of 800,000 people live, with peaks of up to 1 million viewers.

This collaborative and technological approach not only increased the visibility of the events, but also engaged a wider and more diverse audience, promoting greater social impact.

  • There were 2 hours of uninterrupted transmission
  • 1,215 social networks simultaneously live
  • 2.5M in range
  • 4.5K interactions

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Increase your visibility and audience on social networks.

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