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Na ocasião da posse do Presidente Temer em 2016, o Governo Federal utilizava apenas as redes sociais do Planalto e eventualmente de algum Ministério específico para suas transmissões ao vivo. Era necessário multiplicar a audiência nas redes sociais no menor tempo possível para a posse dos 24 novos ministros do governo.

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Conectar as redes sociais do Presidente, do Palácio do Planalto e de todos os Ministérios, formando de forma instantânea uma emissora com enorme alcance e engajamento nas redes sociais.

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Nas 3 horas de evento, 21 redes sociais entraram simultaneamente ao vivo impactando 16 milhões de pessoas e gerando mais de 2 milhões de interações.

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