Overview of Phygital in Brazil
The term “phygital” is a fusion of the words “physical” and “digital”, representing the integration of the physical and digital worlds to create richer, more immersive experiences for consumers. This trend is gaining prominence, especially as consumer expectations evolve towards a seamless shopping experience, whether online or in a physical store.
Origin and evolution: The concept began to gain momentum with the proliferation of smartphones and the growth of e-commerce, but it was during the COVID-19 pandemic that it became essential for many companies. Alibaba was one of the pioneers in creating phygital experiences, trying to blur the lines between online and offline commerce. During the pandemic, many companies were forced to adopt phygital strategies to continue serving their customers.
Benefits and applications: Phygital strategies offer several benefits, such as the possibility of improving the customer experience through an omnichannel approach. Examples include the use of AR/VR to sample products virtually, digital kiosks in physical stores that facilitate the purchasing process, and loyalty programs that integrate digital and face-to-face interactions.
Impact and Future: The future of phygital is closely linked to advances in technology and consumer demand for more personalized and immersive experiences. Over time, phygital is expected to become the standard in interactions between consumers and brands, especially in sectors such as retail, automotive and real estate, where we are already seeing significant innovations.
Essentially, phygital is shaping the future of consumer experiences, and companies that adopt this approach now can secure a stronger competitive position in the market.
What is Phygital and Why is it on the Rise?
The term “phygital” comes from the fusion of the words “physical” and “digital”, representing the integration of these two worlds to create more immersive and connected experiences. This concept has gained global prominence as companies like Alibaba have begun to develop strategies that eliminate the barriers between online and offline commerce. During the COVID-19 pandemic, many companies were forced to quickly adopt this approach in order to continue operating, which further accelerated the adoption of phygital.
In Brazil, this trend has manifested itself in various ways. In retail, for example, large chains are investing in technologies such as virtual fitting rooms and interactive kiosks, which allow direct digital interaction with consumers inside physical stores, personalizing the experience. In the banking sector, we see an increasingly robust integration of digital and physical services, where self-service kiosks and virtual assistants help to resolve banking issues more efficiently.
Overview of Phygital in Brazil in 2024
In 2024, the phygital strategy in Brazil is being widely adopted by sectors such as retail, entertainment and finance. Brazilian companies are increasingly aware of the need to provide an omnichannel experience, where the consumer transits between digital and physical in a fluid and seamless way.
Retail: Large retail chains in Brazil are integrating phygital technologies to expand the consumer experience. Interactive kiosks and the use of QR Codes in physical stores are some of the innovations that allow customers to continue their shopping journey digitally while enjoying the physical environment.
Banks and Fintechs: Brazilian financial institutions are combining digital service with physical presence, offering self-service kiosks that allow customers to resolve complex issues with the help of digital technologies.
Events and Entertainment: With the return of face-to-face events, many entertainment companies are using digital platforms to engage audiences before, during and after events, creating a hybrid experience that combines the best of the physical and the digital.
How can technology be used in this scenario?
MultiplierApp has emerged as a powerful solution for companies looking to adopt or improve their phygital strategies. This platform allows companies to broadcast live events simultaneously on multiple platforms, reaching a larger audience and creating a cohesive and integrated experience.
With MultiplierApp, campaign videos can be shown simultaneously to followers on all social networks, significantly increasing reach and engagement. In addition, the platform offers the possibility of inviting external profiles to broadcast to your followers, which is ideal for collaborative marketing campaigns and events looking to maximize visibility.
By integrating MultiplierApp into their phygital strategy, companies can not only optimize the use of marketing funds, but also differentiate themselves in the market by providing a unique and integrated experience for their customers.
Conclusion
Phygital is already a reality in Brazil, and the trend is for this approach to become even more consolidated in the coming years. Companies that adopt phygital strategies are better placed to meet the expectations of modern consumers, who demand seamless, integrated experiences.
MultiplierApp has emerged as an essential tool for companies wishing to stand out in this scenario, offering solutions that connect the physical and the digital in an innovative and efficient way.
[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.25.2″ _module_preset=”default” custom_padding=”5px||5px||true|false” global_module=”724″ saved_tabs=”all” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_cta title=”Multiply your Lives and Reels” button_url=”https://multiplierapp.live/” button_text=”Clique Aqui” _builder_version=”4.25.2″ _module_preset=”default” header_font_size=”30px” body_font_size=”18px” custom_button=”on” button_text_size=”18px” button_border_radius=”7px” button_font=”|||on|||||” custom_padding=”30px||30px||true|false” border_radii=”on|21px|21px|21px|21px” global_colors_info=”{}” theme_builder_area=”post_content”]Increase your visibility and audience on social networks.
[/et_pb_cta][/et_pb_column][/et_pb_row][/et_pb_section]